It
has a useful shelf life of about three years. Single
sheet supplements can be added to the basic
publication to extend its shelf life. Updates should
be provided whenever a company elects a new CEO, adds
a new line of business
or exits a current line of business. The average fact
book encompasses 50 pages and often more.
PURPOSE
It
is intended primarily for analysts and institutional investors.
Distribution is important. Apart from distributing
it to analysts covering that company’s particular industry,
it should also be sent to institutional investors who
normally invest
in the kinds of companies that this company typifies—i.e.
conservative dividend payers, growth stocks, etc., as
well as specific industries such as electronics, automotive,
apparel, etc. In addition,
it should always be provided to every analyst that attends
any live presentation you make to analysts during the
year.
USAGE
This
document is expected from Fortune 500 companies. When
smaller companies produce a fact book, it generally
elicits a positive response from analysts and institutional
buyers, provided
there is sufficient float to warrant their further
interest.
NET EFFECT
Its publication signals a management that
is fully attuned to the needs of professional investors.
OUR
SERVICES We
can assist your company in the preparation of a fact book.
Click
here to download a sample fact book in PDF format (2.7 MB).
To view the document, you will need Adobe Acrobat Reader,
which can be downloaded here free
of charge.
|