We discuss your design chiefly from the viewpoint of whether it aided in getting your message across and whether it could have been added without increasing your printing costs . . . and where design errors raised your printing cost without adding to the impact of the report. Recommendations are made to help you increase the usefulness of your design.

We discuss photography from three viewpoints: (1) its technical excellence; (2) its contribution to an investor's overall understanding of the report; and (3) the extent to which your photos complemented the text. Particular attention is given to the captions accompanying each photo as they are often the most read words in a report. Recommendations are made to help you increase the impact of your photos with investors and security analysts.

We also analyze the quality of your printing, paper choice and photographic reproduction. This may prove helpful in whether you choose to keep your current printer or find another source.